Transform Your Sales Presentation & Increase Revenue
in a Post Covid World

Traditional Lead Generation Methods & Sales Processes are Dead

  • Tradeshows: cancelled or low attendance
  • Sales Presentation: Can we zoom instead?
  • In Person Sales: Sorry, we work remotely

Design a new sales process that works remotely....or go out of business. The choice is yours.

Build a Revenue Generating Online Sales Funnel in 90 Days or Less

  • Find your audience: Google, Facebook, LinkedIn, etc.
  • Lead Magnets: Offers to bring people into your funnel
  • Webinars: To connect with prospects
  • Sales Presentations: customized to work over zoom
  • Email Nurturing: messages to cultivate the relationship

3 Easy Steps

1) Write Your Stories

Engage prospects by inviting them into a story. But it's not your story, it's the story of your customers and their transformation.

2) Build Your Funnels

All successful sales organizations understand the importance of managing a sales funnel. In today's world the funnel has moved online.

3) Power it with Great Content

Funnels are the engine that drives your revenues higher. But great content is the fuel that powers the engine.

The Detailed Plan

Meet John Callaghan - B2B Content Marketing Expert

Professional Highlights
  • 25+ years as a self-employed marketing and business growth consultant helping clients increase revenue 
  • Expert in analyzing the customer's journey and building a path straight to your door
  • Passionate about creating copy that builds long term customer relationships
  • Originally from Canada, lives in Michigan, USA, and winters in Mexico (there seems to be a southerly trend here)
  •  Married with 4 children, 3 in college (darn expensive phase of life)
  •  Good food + good wine + good company = a great day!
AWAI Copywriter verified

B2B Marketing Services Offered

Content Marketing Strategist
  • A proven process for mapping the customer's journey and designing the perfect content for each step
  • Establish metrics to determine campaign success
Sales Funnel Designer
  • Traffic plan - how to fill the funnel with qualified leads
  •  Nurture plan - how to warm up the lead until they can't wait to buy what you offer
  • Conversion plan - how to close the sale and turn them into a loyal customer advocate
Direct Response Copywriter
  • Words that inspire the reader to take action
  • e-newsletters, blog posts, case studies, sales presentations, video scripts, white papers

Areas of Specialization

  • Online Marketing for Traditional Businesses - All businesses can leverage the internet to attract new customers from around the corner or around the world.
  • Marketing to Business Owners - I've consulted with thousands of business owners and know the hot buttons like the back of my hand.
  • Emotionally Sensitive Topics - When appropriate, my work includes a healthy dose of empathy. Many years of writing for the funeral industry gave me lots of practice!
  • ​Technology Based Businesses - Even though I am a professional copywriter I started my career programming robots. Understanding technology and communicating complex concepts is one of my core skills.

Tools I prefer

  • Client meetings - zoom, skype - Please note that I have worked remotely for over 20 years. My clients have come from all over United States, Canada and Australia.
  • Client collaboration tools - Google Docs, Google Drive, Dropbox, & mind42 (mindmap tools), Slack
  • Website & Funnel Builders - Wordpress, ClickFunnels, Leadpages
  • Email Autoresponders - Constant Contact, Aweber, GetResponse, MailChimp, Hubspot
  • ​Project Management - AirTable, Trello, Basecamp

Client Feedback

“After months of my son attempting to convince me that our business could benefit from a different outlook on things like social media and marketing, I interviewed and began working closely with John Callaghan in August of 2015.

The result…2016 was our best year ever and not by a little, by a lot. I know that we have a much better outlook now on this rapidly changing industry and are positioned for even more growth. I strongly recommend John and his team.”

Garrett Casey Sr. Waterbury CT


“John Callaghan is more than a marketer. He has his finger on the pulse of business nationally and will help your firm raise the standard of excellence.

The great Peter Drucker says all business hinges on innovation and marketing. John Callaghan will help you with both. Guaranteed!”

Stephen Aldridge. Albemarle NC


“John helped us create an overall plan and then worked with us through the implementation. He was terrific at sorting through the confusion, addressing the real problems, and crafting excellent solutions that work. Our sales are up as a direct result of John's work!”

David Shipper, Seattle WA


What impressed us most were his communication skills, both in written language and verbal. John has a way with words and manages to convey a message in the most convincing and eloquent way.

Paolo Bassi, Montreal QC
Download a free copy of my book...
"The Entrepreneur's Guide to Business Transformation"
Time-Tested Tips, Techniques and Strategies for Growing Any Business Even in the Toughest Economies (like we are in right now!!)

Special Bonus Report
"Public Speaking: The Complete Guide"

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Connect with me

  • Call: (248) 987-8210 Leave a message and I will return your call within one business day
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